The creative and commercial models used by mainstream media companies have been disrupted as audiences seek relevant, on-demand content from the people they’re influenced by.

Many leaders and influential people do not have or own creative and commercial control of their content channels.

Many of these people create content that is leveraged and commercialised by other third party media companies.

Alot of leaders and influencers do not have the required skills to develop their own content ‘asset’ - strategy, production, building an audience and commercialising their product.

People and brands are not leveraging the unique creative and commercial opportunities that emerging mediums like podcasting bring.