Commercialisation strategies designed to ensure return on investment for partners and clients.
"Podcasts are more relational and engaging than any other medium" - adage.com
Podcast content is:
Authentic, engaging and personal.
Evergreen - always relevant and accessible for listeners.
Consumable as a secondary activity - listen during work, at the gym or during chores).
Built for the mobile era - 64% of consumers listen on a mobile device.
On demand – consumers listen to what they want, when they want.
It makes business sense.
"Podcasting is experiencing impressive year-over-year growth, and we can expect even more gains on the horizon” - PwC/IAB report 2017
The smart option for savvy influencers, brands and marketers:
Podcasting is now a billion dollar global advertising market.
Emerging Australian market, 72% of Australians are now familiar with podcasting.
Podcast listeners are "affluent, educated consumers" (Edison Research).
"Not only did Apiro help me create interesting content, they also helped me find my target audience and develop real commercial outcomes."
Kym Nitschke - Partner at Nitschke Nancarrow, Investor, Entrepreneur
Recording in Australia and London. HQ in Adelaide, South Australia.